We hold the global brand standard, and design for Indian conditions.
Ainthinai Projects is a Pan-India design and design-build practice for retail, QSR, food service and branded commercial spaces.
Most of our work begins as a brand standard written elsewhere and ends as a store trading on an Indian high street or mall floor. Translating one into the other - material, lead time, shell, vendor, climate - is the part we hold.
The difficulty belongs on paper, not on site. When the drawing has already answered the junctions, the services and the sequence, with the programme understood before anyone mobilises, building it stops being the hard part.
Our position
- 01Global brand standards. Held, in full, wherever the customer reads them.
- 02Indian conditions. Shells, malls, vendors, materials, labour and approvals as they actually are.
- 03One accountable team. Design, procurement and construction under a single point of responsibility.
Design only
We design and document the store for your appointed contractor. From concept and detailed drawings through BOQ, coordination and site support, we remain involved through execution.
Design and build
One team from drawing to handover. We manage design, procurement, construction, coordination and commissioning under a single point of accountability.
Format and rollout
We develop the repeatable store format, document the standards and adapt each subsequent location against the approved system - without redesigning every store from zero.
Not sure which model fits your project? Tell us the brief and we will recommend the right route.
02 · How we work
- 01ShellSlab, floor, two side walls.
- 02ServicesDuct run, drops, conduit.
- 03SubstrateStud partitions, ceiling grid.
- 04FinishesFloor plane, back wall.
- 05JoineryCounter, display, island.
- 06LightFittings, focused.
Six layers. For most clients, six vendors and six contracts. We hold all of them.
03 · Shell to trading
The same camera position, six weeks apart.
Nothing in the second photograph was decided on site. The ceiling strategy, the service routes and the joinery setting-out were fixed before mobilisation, because in a mall the only working window is between 10pm and 7am and there is no second attempt.
Ref. CaratLane, Anna Nagar · Chennai · Indicative images
04 · Selected work
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05 · Why brands work with us
Global brand standards. Indian site intelligence. One accountable team.
- 01Design understands execution We do not design in isolation from the realities of procurement, fabrication and site execution.
- 02One team Design and build can sit under one accountable team, reducing handovers between consultant and contractor.
- 03Indian site intelligence We understand the realities of Indian malls, shells, vendors, materials, labour and approval processes.
- 04Rollout thinking We design systems that can survive the second, fifth and tenth store.
- 05Programme discipline The opening date is treated as a design constraint from day one.
06 · Coverage and experience
Based in Chennai. Working across India.
- 05
- Typologies
- 32
- Cities
- 11
- States
- 03
- Countries
- 08
- Store formats authored
Eight formats written from nothing, each one buildable on a new site without being redrawn.
Selected clients and brands
Brands we have worked with directly or through franchise and implementation partners.
07 · Enquiry
Tell us the project. We'll tell you what it needs.
Share the shell drawing, the location and the target opening date. We will review the brief and recommend the right way to take it forward.